For anyone who runs a website that is geared towards commercial use, there is one plug-in that might be more important than any other. It’s the Google Analyticator, and it allows a website owner or manager to review virtually all site visitor data. Setting up the Analyticator isn’t too complicated. You merely download the application and then set it up so it is attached to every page of your site. From there, a wealth of data becomes available at your fingertips. That data can help webmasters more precisely target their chosen demographic.
Here’s how it works: By selecting the dashboard icon after installing the plug-in, you’ll be taken to a screen that shows where your readers are located around the world. If you’re selling fishing-themed neckties, you’ll be interested to find out where people who want your products live, so that you can spend extra money trying to target that location. If it turns out that Atlanta, Georgia, is one of your hotbeds of activity, you can focus resources on that region. Additionally, detailed information such as the length of time visitors spend on your website is provided. If a lot of people from Atlanta make it to your site, but only spend two or three seconds on it, you might assume you’re reaching people who want information on tying fly fishing hooks rather than neckties.
From such data, you might focus your SEO keywords a bit differently to try to attract necktie shoppers. Also, you can see if you’re creating compelling content that keeps people intrigued and flipping through pages on your site. If you’ve got a lot of people “bouncing,” or viewing only a single page before departing, your content isn’t compelling enough. It’s time to go back to the drawing board. Start by drawing reader attention towards previously created content that they have overlooked by linking to it.