These days it’s easier than ever to create a site and post it to the web. Unfortunately, that’s just the beginning of building a successful web presence. Websites need fresh content or search engines like Google will stop picking them up, and traffic will slow to a crawl — if it was coming through in the first place.
But updating a website is a daunting task when you have to go in through a host’s clunky interface or even your own FTP program to manually update each page. It’s burdensome, and there’s a reason many static websites remain just that.
WordPress offers a solution to this problem, allowing users to choose from thousands of pre-made templates, hundreds of useful plugins, and a wealth of customizations not available in most website clients without extensive coding knowledge. You may think WordPress is just for blogging, but with the ability to create stand-alone pages, any site can run on WordPress, and here’s a few reasons why they should:
- Cost: Assuming you have your own web host already, the WordPress software is completely free to download and easy to install on your server. You need only log into the wp-admin directory to begin creating your page. If you don’t have your own server, WordPress offers the same support on their site at no cost to you.
- Ease of Use: When managing your own website you often have the hassle of updating pages one by one and navigating through several different interface windows just to do one thing. WordPress offers a sleek, streamlined design that’s incredibly easy to use. You can log into WordPress and create a web page in minutes.
- Visibility: WordPress is well-liked by Google, which tends to aggregate all WordPress posts on its own, offering backlinks for users. Additionally, many plugins help draw traffic to your site with little extra work from you.